The Sales Process You Need to Win Big Clients

Don’t waste your time knocking on doors that won’t open. Selling any type of product or service can be a fine line to walk--you have to find that perfect balance between being persuasive but not arrogant or annoying.

A sales process that complements your business, sales representatives, customers, and products or services will allow you to boost conversions, close more deals, and ensure all of your reps are providing customers with positive and consistent experiences — no matter who they're talking to.

In this episode, I'll walk you through the process that I use and I recommend.

1. Finding the Pain (Pain Points)
2. Setting Goals
3. See and Realize the Value of Goals
4. Proposal and Offer

To provide true value to your customers, start by asking the right questions. Identifying customer pain points allows you to think about how to position your company or product as a solution to your prospects’ problems.

You never want to exaggerate the benefits of your product or service, but you don't want to give away all of the secrets in the first go. Make sure you boil down what is the pain points of your client then set SMART goals.

Value is where all things come together. People buy to improve their condition but they have to see and realize the value in it.

Creating and mapping your sales process will help you close more deals and convert more leads. This will also ensure your team provides every prospect with the same type of consistent experience, representative of your brand.

Mentioned in this episode:

SMART criteria
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