Building a Personal Brand (Part 3)
This is Part 3 of my personal branding series. If you’d like to start from the top of the series, go back and listen to the last episode where I discussed some intermediate steps you can take to build your personal brand.
In today’s episode, I’ll talk about how you can influence people too and do it at scale by building a personal brand. I’ll tell you why it opens the best kinds of opportunities. What it means to get advanced with your personal branding efforts and the steps you can take to start building today.
To effectively elevate yourself as a leader in your industry or community, you must first define your personal brand by identifying what you’re passionate about and where your expertise lies.
Here are some major steps you can take to elevate your brand to a more advance level:
1. Be a podcast guest
More and more professionals are tuning into podcasts as an information-packed complement to their daily commute, workout, or chores. One of the easiest ways on how you can elevate your brand is to be a podcast guest. Podcasting is an easy way to share your experiences, stories, and expertise with the world. And more importantly, you’ll have the exposure to a new set of audience and the marketing, and the production work are done by someone else.
2. Be a public speaker
It is perfectly understandable that many people don’t love the idea of public speaking. In fact, just the phrase “public speaking” takes many of us back to speech class in high school or college–and for most of us, it’s not a positive memory. But the truth is that speaking at a seminar or a conference is a uniquely powerful personal branding tool and should be seriously considered by anyone who is serious about building their brand.
Public speaking is an incredibly powerful way to brand yourself as an expert in your field. It’s a great way to increase your credibility, and it can even be a direct source of new business.
3. Write a book
Have you ever considered publishing a book? When you publish a book, it provides customers and others a tangible example of your work, which can establish your personal brand. Your book is a huge statement of who you are and what you know.
Spread the word about it. Publishing a book thus increases your credibility and authority in your industry—and beyond. Writing a book is an extremely effective way of positioning yourself as an expert: someone who has ideas worth reading.
4. Start a podcast
Putting a quality podcast together will allow you to reach a larger audience, as well as get your personal brand message to many more individuals through sharing formats. If the show is entertaining and you're able to get good, well-respected guests to appear. No matter what the vertical is it will help you build your name recognition and brand.
5. Conduct Original Research
This is a great example of going out and collecting firsthand research data, that’s not enormous in scope but given that it is data-driven a lot of people would be interested with these kinds of original research.
6. Create a video channel
Being the prominent and largest video sharing site in the world, building a personal mark on YouTube can be beneficial in many ways. Aside from the popularity of YouTube, the site exploits the most powerful branding medium of them all, video.
The reason why video is so effective in communicating your personal brand is because your audience will already feel like they've met you by the time the video is over. With video, you get a sense of who someone really is based on their voice, their face and their body motions.
Mentioned in this episode:
Building a Personal Brand part 1
Building a Personal Brand part 2
Bridge Group's Annual Inside Sales Study
Morgan J Ingram of SDR Chronicles
John Barrows of The Make it Happen Podcast