Building a Personal Brand (Part 2)

This is Part 2 of my personal branding series. If you’d like to start from the top of the series, go back and listen to the last episode where I cover the reasons you might need a personal brand, and how to get started with the basics.

In today’s episode, we’ll step it up from personal branding basics to some intermediate steps you can take to build your personal brand.

Here are some things you can do:

  • Associate yourself with existing influencers

  • Make a large one-off project

  • Be seen as an important curator in your marketplace

  • Answer questions your market has

The first step to building brand is to be self-aware about what you have to add to the conversation. You have to understand what you do and the things you want to talk about. You can associate yourself with influencers to strengthen your personal brand. Influencers can help spread the word, which can make a big difference for your visibility.

Some may call it bragging, but singing your own praises works to improve and support your personal brand. Complete a big project? Post about it. Head up a successful volunteer activity in your community? Post about it. Your personal brand is a supplement to your resume. Show potential clients that you are active in your industry and successful in your endeavors.

Email marketing is still one of the most effective marketing techniques, but building a list derived from your personal brand, rather than company, and sending out a weekly newsletter can be very beneficial. It’s the perfect place to tell people about yourself, to share useful tips and ideas, to be an inspiration and an educator.

Aside from everything I have mentioned, answering questions from your audience is also important. It will help you demonstrate your subject matter expertise, build your digital credibility, and elevate your personal brand.

Mentioned In This Episode:

How to Be Remarkable by Seth Godin
Known by Mark W. Schaefer
Personal Branding article by Ryan O’Hara
Justin Welsh’s LinkedIn Article
Dan Oshinsky’s Not a Newsletter
servedontsell.co
servedontsell.co/newsletter
Personal Branding (Part 1)

PodcastListon Witherill