Building a Personal Brand (Part 1)

Whether you’re an employee or entrepreneur, cultivating a personal brand has become more important than ever.

It won’t happen overnight, of course.

This is Part 1 of my personal branding series and in this episode, you’ll learn:

  • Why a personal brand is critical in sales

  • The 4 Pillars of a Personal Brand

  • How you can start building your personal brand on LinkedIn and Bravado

  • How you can ramp up your presence

  • Ways to create content even if you’ve never done it before

Your personal brand is a vivid indication of the best you have to offer – the performance, contributions, and value your customers can expect from you. Personal brand can help you stand out from the crowd, it’s a professional, ongoing process for distinguishing yourself and the special skills and attributes you bring to the table.

Building your personal brand isn’t about self-aggrandizement or shameless self-promotion. There are 4 core pillars in building your personal brand: people, persona, position, and presence. You need to know your market, what parts of your personality you want to showcase, what you stand for and how you can help, and the most important part is that you regularly show up not only to share content consistently but also to help your audience.

Posting content is the best way to ramp up your presence. You could begin with the simplest contest idea you have in mind — like, share or comment to participate. To build strong and lasting relationships with your audience, you have to care. People appreciate if you take the time to respond to them or to initiate conversations with them, it makes them feel special and gives them the impression that they will be cared for by your brand.

Knowing your true self is the key to effective self-branding.

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PodcastListon Witherill